Maybe they have too much stock or they’re not making enough sales.
The store doesn't trust that the dress will sell for $40, so they make it 50% off hoping they'll get the outcome they want… a sale.
The outcome we want… is to feel good about ourselves, and along the way, make other people happy - the problem comes when 'making others' happy' becomes the primary outcome. That's when we put ourselves on sale.
So, that begs the question how to do we stop putting yourself on sale.
You already know what I’m going to say don’t you…
Know 👏 Your 👏 Worth
A store doesn’t need to put a $40 dress on sale if it knows people will be it for $40.
It only goes on sale to $20, when they think ‘no one will buy it at this price’.
(That's your equivalent of 'I have to stay late, otherwise people will think I'm lazy, incompetent, behind… and ultimately not good enough')